Diet Starts Monday is a laboratory for the projects that were imagined between friends but never found an outlet. It’s for wild ideas. The ventures that could never be done. The project’s popular opinion wasn’t ready for.
Brands are too often tied down by conventional needs, demands of the market, the obligation to cover overhead, the satisfaction of the regular customer. Diet Starts Monday does not have these imperatives. It is only for the risks, only big ideas.
These are the projects too crazy to try, the line drawn between fantasy and reality. That’s the line the brand walks, never setting foot on either side, finding a space in between.
Lifestyle upgrade alert! The PUMA x DSM Passport Hoodie combines ultimate comfort and premium style. Crafted with French terry fabric, this hoodie keeps you warm and blocks the chilly winds. The passport stamp imprint of the different countries elevates your everyday style.
- Ribbed waistband and cuffs give a snug fit.
- 80% cotton/20% polyester. Imported.