Diet Starts Monday is a laboratory for the projects that were imagined between friends but never found an outlet. It’s for wild ideas. The ventures that could never be done. The project’s popular opinion wasn’t ready for.
Brands are too often tied down by conventional needs, demands of the market, the obligation to cover overhead, the satisfaction of the regular customer. Diet Starts Monday does not have these imperatives. It is only for the risks, only big ideas.
These are the projects too crazy to try, the line drawn between fantasy and reality. That’s the line the brand walks, never setting foot on either side, finding a space in between.
Lounge in supreme comfort in the PUMA x DSM Flight Pants which is a modern update on a casual staple. The long cotton drawstring keeps everything in place while the 100% crinkled nylon construction makes sure that you'll want to wear it again and again.
- The “Diet Starts Monday” smart print on the side adds a touch of fun.
- 100% crinkled nylon. Imported.