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Founded in 1888, the Amateur Athletic Union (AAU) is one of the largest non-profit, volunteer, event organizations in the United States. A multi-sport organization, the AAU is dedicated exclusively to the development of amateur sport, uniting more than 700,000 members under the philosophy of "Sports For All, Forever." The AAU ensures youth sports programs are accessible and enjoyable to all, no matter the age or experience level, and takes great pride in raising tomorrow's leaders on today's playgrounds. AAU alumni include LeBron James, Dwayne Wade, Diana Taurasi, Madison Bumgarner, and Justin Verlander.

Eastbay has been a proud partner of the AAU for over 10 years. Both strive to assist athletes in becoming the best they can be. While the AAU provides athletes with opportunities to show off their skills, Eastbay provides them with quality gear so they can look and feel their best.

Take 20% off your next order of $99 or more with your AAU membership

Follow the link to lookup your AAU membership status and check the details of your account.

Once you purchase or renew your AAU membership, you’ll receive a one-time discount code to use during checkout at Eastbay.

Every year since 1930, one athlete is awarded the AAU James E. Sullivan Award. It’s given to the amateur athlete who’s displayed not just athletic skills but moral character through leadership and good sportsmanship.
Eastbay’s been the presenting sponsor of the Sullivan Awards since 2016. Check out stories of past winners on our blog.

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