Mizuno Running Shoes
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Mizuno Wave Technology
Running shoes are designed to accommodate different running gaits and deliver different running experiences. Built with the idea that less is more, barefoot running shoes offer the lightest weight and lowest to the ground design.
These running shoes emphasize a midfoot or forefoot landing and encourage a more natural running motion. Minimalist running shoes combine just enough support and stability with a low-to-the-ground feel. These shoes are usually heavier than barefoot running shoes but provide more contact with the ground than cushioned running shoes. Offering the most support and stability, cushioned running shoes absorb shock to soften your step and usually feature advanced cushioning technologies. Falling into the cushioned category, Mizuno’s Wave® technology offers an exceptionally comfortable ride that can be enjoyed by
INSPIRED BY NATURAL WAVES
When searching for a breakthrough running shoe technology, Mizuno’s shoe engineers studied natural occurring waves, ranging from tidal waves to sound waves. Inspired by a wave’s natural ability to efficiently and evenly distribute energy, Mizuno’s shoe engineers began exploring alternative ways to provide greater shock absorption in their running shoes. They created Wave technology, a one-of-a-kind, wave-shaped midsole, which has helped boost Mizuno’s running shoes business and countless runners’ performances.
A WAVE EVOLVES
Mizuno’s Wave technology was originally introduced in 1997. “When it first debuted, Wave was really a heel-focused technology,” says Rod Foley, Mizuno’s Director of Marketing for Athletic Footwear. “Replacing foam, Wave originally only ran from the heel to the midfoot,” Foley says. Featuring an unusual design, the innovative, wave-shaped midsole showed great potential but hit setbacks. “We probably had 12 or more prototypes to try to eliminate foam while still maintaining flexibility,” he says. “There was a lot of trial and error of changing shapes and trying to find the one variable. The prototypes looked like they were coming out of Frankenstein’s lab; they had tape everywhere. We took a lot of hits before we got it right,” Foley adds. To keep up with new, breakthrough designs and high-performance features, Mizuno’s Wave technology was continually being updated and perfected. In 2000, the heel-focused technology evolved into a full-length wave plate, enhancing
RUNNING ON WAVES
From the first prototypes to its debut in 1997, Mizuno’s Wave technology has focused on successfully blending stability and cushioning onto the horizontal plane of a running shoe. This technologically advanced combination secures the foot and prevents slipping while efficiently spreading energy and promoting exceptional responsiveness. “Wave is engineered to take vertical energy and transmit it over the entire surface area of the Wave plate,” Foley says. “Instead of simply absorbing vertical impact and sending it straight back up, Wave takes that impact and moves it into the horizontal plane, just like your foot does every time you land.” The low-profile, wave-shaped midsole keeps the running shoe lightweight and low to the ground, delivering quicker transitions and encouraging a midfoot landing, which protects your feet and ankles by reducing hard heel impacts.
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