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Nike has long been defined in large part by the concept of air. The Air Force 1, the Air Max, and the Air Jordan are among Nike’s most iconic lines of sneakers. This is no coincidence. Nike’s designs have elicited the sense of freedom, possibility, and power that come along with the word. Of course, there’s also the fact that their actual performance technology has been enabling athletes to run faster, jump higher, and play better for decades.