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A T-Shirt For Your Feet: Nike Air Presto
The search for a shoe that provides a natural feel, one that mimics the feel of barefoot running, has been a long one. It has evolved into a new category for running shoes, one that allows the foot to rule the shoe, not the other way around. However, no shoe has been so unique in this category than the Nike Air Presto. This shoe eliminated the cage-like feel of most shoes and concentrated on a seamless upper. For support, the laces attached to an injection-molded finger cage, allowing for a tighter feel, while not reducing the shoe’s flexibility.
The Nike Air Presto was released in the year 2000, and was a complete reimagining of how shoes fit, from the way they sized it, XXXS-XXXL, to the flexibility and movement the new upper allowed. The shoe was designed as a running shoe, working to give the most natural stride possible by letting your feet be the masters of your shoes. It was originally launched in 13 colorways, each of which had a short, unique animated TV spot. The colorways each had nicknames to bring them to life, some included: Trouble at Home, Abdominal Snowman, Rabid Panda, and Catfight Shiner.
TRANSITION TO STREET
However, the uniqueness of the Nike Air Presto didn’t stop there, it was also one of the first shoes to have a digitally printed graphic on its neoprene upper. This paved the way for other graphics to be printed, such as a checkerboard print for guitarist Rick Nielsen of Cheap Trick or a limited edition shoe made in collaboration with Eric Clapton. The new fun prints combined with the rising popularity of Parkour, caused the shoes to integrate into the casual shoe market. Nike promoted the shoes with DVDs in collaboration with DJs and graffiti artists, making the shoe a favorite for street wear.
The Nike Air Prestos have advanced technology to keep them on the top of their game. They are cushioned with a mixture of Nike Air technology to absorb the impact of your step along with a phylon midsole. This midsole is made of EVA foam pellets that are compressed, heat expanded and then molded. It offers lightweight cushioning that is incredibly responsive, bouncing back for each step. The upper of the Nike Air Presto is made of a stretch mesh, allowing for a breathable, sock-like fit that moves with your foot. These technologies work together to provide an extremely comfortable ride, allowing for all-day wear.
Nike continues to deliver original, quality shoe designs that help to upgrade your style. The Nike Air Presto technology has even made its way into other Nike’s shoes. The Nike Free line was developed with the Nike Air Presto in mind, meant to enhance your natural stride. Although Nike is a big name in the performance shoe department, they also have a lot of great casual shoes such as the Nike Roshe One, a lightweight shoe with classic Nike style, or the Nike Air Force 1, a groundbreaking sneaker that will never go out of style. No matter what type of shoe you are looking for, Nike has you covered.