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Jordan Retro 3

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Jordan Retro 3: Innovative and Iconic

The Jordan Retro 3 is one of the most iconic and recognizable designs in the historic Jumpman lineup for a number of reasons. The now-famous elephant print featured on the heel and toe was attention-grabbing on its own, but the original Air Jordan 3 also included a truly unique innovation: it was the first mid-cut basketball shoe.

Performance is king, so the Air Jordan 3 needed to suit Michael Jordan’s needs on the court first and foremost. The mid-cut offered a happy medium between high- and low-cut models, providing enough ankle support without being overbearing. On top of that, the Air Jordan 3 was the first shoe in the Air Jordan line to feature a visible air unit in the heel.

While new tech features aimed to boost MJ’s on-court performance, the elephant print and tumble leather provided a luxurious look that made the shoe perfect for off-court style. The Air Jordan 3 is said to be one of Michael Jordan’s favorite shoes, and he wore them during a number of iconic moments. Most notably, Michael Jordan won the 1988 dunk contest in a pair of Air Jordan 3s.

Since the original debut, Jordan Brand has brought the shoe back in Retro versions a number of times over the years. Today, the Jordan Retro 3 is one of the most sought-after silhouettes. In addition to the legendary moments Michael Jordan had in the shoe, it is also the first Air Jordan designed by renowned Nike designer Tinker Hatfield, who went on to design some of the most iconic Jordan shoes.

The Jordan Retro 3 ‘True Blue’ returned in 2016 and went on to be one of the biggest releases of the year. The Retro 3 comes in plenty of popular colorways, but the Retro 3 ‘Black Cement’ might reign supreme, as that colorway is widely considered to be one of the most beloved shoes of all time.

The history behind the shoe, combined with the innovative features and iconic design elements, puts the Jordan Retro 3 at the very top of the Air Jordan line.

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