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More Than Basketball
The expansion of the Jordan brand from more than just basketball has been going on for almost 20 years. Shortly after MJ retired from the NBA for the second time, he began focusing his attention on running the brand.
One of his first orders of business was signing Derek Jeter (baseball), Roy Jones Jr. (boxing), and Randy Moss (football) to his team. The creation of the non-basketball Jordan shoe began here.
Stepping onto the Gridiron
With the Jordan brand expanding, Randy Moss was happy to be the face of the first ever Jordan football cleat. With Moss’ unbelievable athletic ability and the groundbreaking design team at Jordan, the two teamed up and debuted the Air Jordan ‘Super Freak’ in 2000. It garnered immediate attention and was worn by players around the league.
As Moss remains the only football player with a signature shoe, Jordan endorsed a plethora of other athletes by supplying them with iconic silhouettes turned football cleats to wear on the field. Throughout the years some of the players include Charles Woodson, Michael Vick, Jimmy Garoppolo, Earl Thomas.
With the success of Randy Moss’ signature cleats, Jordan began, and continues to, release iconic silhouettes modified into football cleats. No Jordan model is off-limits, as even the Jordan Retro 1 has been altered and put in rotation as the Jordan Retro 1 TD Mid/Low.
Headed to the diamond
In 2002, the Jordan brand appointed Derek Jeter to lead its charge into baseball. From the very beginning, they made every version as both a baseball cleat and a trainer for off the field. The partnership with Jeter is one of the most successful ventures Jordan has taken, as he is the longest- tenured signature athlete for the brand, outside of Michael himself.
Starting with the Jumpman ‘Turn 2’ in 2002, the line included a new shoe almost every year until Jeter’s retirement. After his retirement, Jordan released the RE2PECT line that included shoes/cleats and apparel dedicated to the career of one of the greatest baseball players of all time.
Outside of the Jeter collection, the brand has released a multitude of retro silhouettes as baseball cleats. Some of the more popular releases include the Jordan Retro 7, 9, 11, and 13 equipped with spikes for the diamond.
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