adidas Originals NMD R1
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Go Non-Stop with adidas Originals NMD R1
Making its somewhat subdued debut in 2015, the lightweight NMD R1 was promoted as a sort of hybrid shoe – a decent runner’s sneaker and an especially great choice for comfortable all-day wear. Key design elements included a sleek silhouette with a flexible mesh upper and springy, full-length Boost midsole that supplied excellent cushioning with welcome energy return. Despite their low-key intro without the support of a celebrity endorsement, adidas NMD R1 sneakers took off in a big way. Print ads positioned the NMD as a “city sock” designed for a “nomad moonwalker.” Soon, the shoe was nicknamed the NOMAD, owing to its widening popularity as casual footwear designed for tirelessly roaming the urban landscape.