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Men's Nike Huarache

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Give Your Feet a Hug

In 1991, legendary designer Tinker Hatfield’s Nike Huarache running shoe made its debut. The marketing campaign used the line “Have you hugged your foot today?” to highlight the lightweight shoe’s snug neoprene and Lycra construction. With its clean appearance and extended, external heel counter, as well as its resemblance to a simple Mexican sandal with an incredibly natural feel, the name Huarache was chosen. In no time, the sneaker’s appeal broadened to the casual streetwear market where it has thrived since, with the Nike Air Huarache retaining the essential original look.