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Athlete. Rebel. Champion. Legend. Jordan.

Flight #23 Will Now Begin Boarding.

Six NBA Championships. Five regular-season MVPs. Six Finals MVPs. Two Olympic gold medals. The man who won a championship game with the flu, scored 63 points in a playoff game against the Celtics, who made the world believe that flight was possible when he dunked from the foul line, and even saved the Looney Tunes from aliens. Number 23 for the Chicago Bulls, it’s Michael Jordan!

MJ’s a legend when it comes to basketball — one of the best to ever play the game. But his legacy is larger than his playing career. When Nike created the Jordan brand, Michael Jordan became a cultural icon who would go on to influence the world beyond basketball for generations to come.

Ever since its genesis in 1984, Air Jordan has been a revolutionary brand, not afraid to break the rules, like MJ himself. The story starts with the Air Jordan 1’s. Featuring a black and red colorway instead of the traditional white, it was banned from the league. So what did MJ do? He wore them anyway, racking up a $5,000 fine each time he took to the court in them, a brazen marketing strategy that paid big dividends.

Jumpman is Ready for Take Off.

Four years later, the Air Jordan III, designed by sneaker legend Tinker Hatfield, marked a major moment in Air Jordan history. Now a strong enough brand to live independent of Nike, the Jordan shoes dropped the Swoosh and an icon was born; a silhouette of MJ going up for a dunk was featured on the tongue of the AJ III’s, introducing the now famous Air Jordan logo. Along with the bold Air bubble in the heel and luxurious elephant print on white leather, the AJ III was a history-making sneaker. Adding to its fame, MJ won his second dunk contest sporting the shoe and convinced the world that he could fly. If Air Jordan wasn’t on the world’s radar beforehand, the AJ III’s made sure it was.

Clear Skies for Air Jordan.

Jordan’s shoes continued to make waves in the sneaker world. From the celebratory X’s, to the stylish XII’s, the “Black Cat” XIII’s, and MJ’s sixth championship wearing XIV’s, Jordan and his shoes continued to revolutionize the game. Despite all this success, it was only a matter of time before Jordan transcended the basketball scene to become a cultural icon. His shoes were all over Hollywood, featured in movies, including Spike Lee’s 1998 film “He Got Game,” and are still referenced in hip hop songs, like “Jumpman” by Drake.

From there, Jordan kept evolving. The company has branched out from basketball into golf, soccer, running, training, football, baseball, and more. They’ve signed some of the top athletes of the 21st century, including Derek Jeter, Dwayne Wade, Randy Moss, Ray Allen, and Russell Westbrook — the list goes on, and the Jordan legacy keeps growing.