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Damian Lillard - Zero is the Hero
Unlike some superstars who have a clear path paved to the pros, Damian “Dame” Lillard took a route less traveled. Going through high school as an unheralded recruit, Damian chose to play at Weber State University in Ogden, Utah. In college, he became a force to be reckoned with, winning numerous awards while catching the attention of pro teams. Because of his success, he decided to leave school a year early and enter the 2012 draft, where he was drafted sixth overall by Portland.
During his rookie season, Damian continued to defy odds and expectations. He won the 2012–13 Rookie of the Year award in a unanimous vote, averaging 19 points and 6.5 assists per game and starting all 82 games. From there, he continued his rise to stardom as he led Portland to the playoffs in 2013–14 and 2014–15, and provided fans with a buzzer-beating highlight reel worth leaving on repeat.
His eye-popping performances drew attention from all major athletic brands, including adidas, from which he accepted an offer. They went to the drawing board and designed Damian's first signature shoe — the adidas D Lillard 1.
Engineering a shoe that adapts to Damian's style of play was the focal point, but it was difficult, due to his versatility and explosiveness. This meant that getting Damian's input and ideas was a definite must. The D Lillard series features a low-cut, unrestrictive design, but still provides him with the stability and support he needs. Additionally, a techfit® tongue and inner booty enhance the comfort and cushioning for his high-flying play.
The D Lillard 1 incorporates a personal-style element to it as well. The tongue of the right shoe boldly features his nickname, “Dame, ” while the left shoe prominently displays his logo on the heel. Damian's logo is designed with his initials to form a “0” in the middle, which represents the three stops in his journey to the league: Oakland, Ogden, and Oregon. Damian currently wears the number “0” on his jersey, recognizing those stops with one iconic number.