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It all started in 1984 when a young rookie named Michael Jordan signed a shoe deal with Nike. The first shoe to bear his name — the Air Jordan — was released in 1985. Nike had the right to cancel the contract if they hadn’t sold $4 million in shoes by the third year. Jordan mused, “Hopefully little kids will pick up on them.” He had nothing to worry about. Nike sold $70 million in the first two months.