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At the Heart of Street Style

Street style is constantly evolving, but sportswear has always been at its core. That doesn’t necessarily mean streetwear is specifically designed for performance, though. After all, most self-respecting sneakerheads wouldn’t dare wear their favorite pair of Air Jordans in an actual basketball game. In streetwear, the concept of sportswear refers more to the look and feel of the product. The look should be fresh, and the feel should be both comfortable and casual. If you couldn’t wear it on a walk or to a party, it simply isn’t streetwear.

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