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Vans Shoes: From Board To Boardwalk
The day Paul Van Doren, James Van Doren, Gordon Lee, and Serge D'Elia opened their doors as the Van Doren Rubber Company in 1966, they served just 12 customers, manufacturing their shoes in-house that very day. Now, Vans is an international powerhouse in the world of action sports and holds an iconic place in skate culture. How did they manage that kind of growth? Simply by listening to the needs of their customers.
Vans shoe designs began simply with the #44, now known as the Vans Era, with new details specifically meant to meet skateboarders' needs. Designed for skateboarders, by skateboarders — Tony Alva and Stacy Peralta — the Era features a padded collar and double stitching for added protection and durability. It keeps Vans' iconic vulcanized rubber sole for grip on the board or the boardwalk.
In 1982, with the help of Hollywood, Vans made the transition from the skate world into mainstream casual fashion. Sean Penn appeared in “Fast Times At Ridgemont High” wearing the canvas featuring gum. Using the movie's recognition to their advantage, Vans began carving out a place for itself in skate culture, not just by continuing to provide boarding and casual shoes that everyone wanted to wear, but also by helping build a world where originality and adrenaline reigned supreme. Vans became the sponsor of the Vans Triple Crown series, featuring skateboarding, wakeboarding, snowboarding, surfing, BMX, motocross, and