Champion

Reverse Weave

Champion revolutionized sportswear with the creation of Reverse Weave. The technology moved the fabric on uniforms into a transverse direction to alleviate shrinkage that would normally occur with vertically directed fabric. On sweatshirts, there are two side panels, cuffs, neck, and bottom with Reverse Weave characteristics to avoid the distribution of heat during and after training. Getting the idea from coaches wanting to wash their athletes’ uniforms all together, Champion capitalized on the opportunity and has been an integral part to their success since. In the 1960s Champion licensed the Reverse Weave with the NCAA and then with the NFL in the 1970s.

Innovators

Champion created arguably one of the most significant pieces of clothing of this century in the hooded sweatshirt, but it didn’t stop there. They were the first to develop the reversible T-shirt and Nylon Mesh Fabric. Both styles became staples in basketball and the brand continued to expand its notoriety around the world.

Staying in the Game

In the 1990s, Champion acquired exclusive rights to be the official outfitter of all NBA teams (Only 27 at the time). Making apparel for on and off the court, Champion solidified themselves as one of the top brands in all of sportswear. Though they are no longer exclusive right holders, the brand continues to sell retro gear from the ’90s and has struck the interest of NBA fans and retro collectors alike.

Today, Champion continues to represent past and present sporting good styles. Its casual sportswear has impacted a new generation of consumers, while the memories and styles resonate with past consumers. Being a company that has been a fan favorite for 100 years, they succeed by selling clothing, shoes, and accessories in the modern era.