puma

Although PUMA was founded in 1948, the company's story begins many years before that. Brothers Rudolph and Adolf Dassler began making shoes together back in 1924. Their biggest success came in 1936, when Olympic athlete Jesse Owens won four gold medals wearing the Dassler shoes.

After the Dassler brothers could no-longer see eye-to-eye, they went their separate ways. Adolph went on to begin adidas and Rudolph founded PUMA. It didn't take PUMA long to establish themselves as a trusted athletic footwear brand. In 1950 during the first post-war football match, several players were already wearing PUMA soccer boots called the Atom.

In the 1960s PUMA began to move into other athletic shoe genres like running and basketball shoes. In 1968 two of the company's most well-known designs of today were created, the PUMA Roma and PUMA Clyde also known as the PUMA Suede or PUMA State in some parts of the world. In the 1970s they further solidified themselves in the world of soccer, teaming up with arguably the greatest football player in history, Pelé. The partnership created more buzz then PUMA could have imagined and began an entire line of signature shoes and apparel. In the 1990s PUMA once again gained the attention of the footwear world with the release of their PUMA Disc system, which replaced traditional shoelaces with a Disc that tightened the fitment of the shoes with just a slight rotation. In 2001 PUMA began manufacturing racing shoes and shortly after released a collaborative line with Ferrari, which remains popular to this day.