ASICS

ASICS was founded in 1977 with the merger of three companies, GTO, a sportswear manufacturer, Jelenk, a knitwear manufacturer, and Onitsuka, a footwear manufacturer. The name ASICS came from the Latin phrase Anima Sana Corpore Sano, which means a sound mind in a sound body. Their history in performance athletic shoes dates back to 1942, when the Onitsuka brand was founded by Kihachiro Onitsuka to create athletic shoes for the youth of Japan after the war. He believed that by participating in sports would help the rehabilitation of the country.

Onitsuka, now known as ASICS, would pioneer technologies in the 1940s and 1950s, introducing the elements like the sunken sole, inspired by the tentacle of an octopus, which aided in grip. The company was also one the first to pay attention to the needs of a runner and introduced the breathable Magic Runner style in 1959, which had ventilation holes all around the midsole, designed to dissipate heat. The company was also one of the first to create a running shoe that became popular to wear casually, with the Marup Nylon silhouette in 1967.

 

The ASICS logo, which came from the Tiger brand the company acquired in 1957, is one of the design elements that make ASICS shoes easily recognizable. However, in the late 1950s and 1960s, the logo also served another purpose. The leather "stripes" were actually designed to increase midfoot support.

 

Groundbreaking technology and catering to the needs of athletes has continued to be the focus for ASICS. Their GEL cushioning has become one of the most trusted running shoe cushioning systems and continues to make ASICS shoes a choice for runners. Along with ASICS shoes, the line of ASICS apparel, and specifically their running apparel, also caters to the needs of athletes. ASICS apparel features performance aspects like moisture-wicking, reflective materials for running at night, and Thermopolis, one of the softest cold-weather materials available.

 

Whether it's ASICS shoes, performance aspects of ASICS apparel, or casual ASICS clothing, ASICS' focus on the athlete's needs continues to drive the company forward with new technology discoveries.

 

ASICS® Running Shoes

 

ASICS® Running Shoes have built a strong reputation in the running world for quality and comfort. Running Shoes and Clothing identify the needs of the runner and provides them with technologies for better personal performance. Technologies such as ASICS® GEL® and Hydrology® in ASICS® Running Apparel give the runner comfort in their quest to achieve their goals. ASICS® Running Shoes, such as the Kayano, Nimbus, and Cumulus are made for the elite runner, but are versatile enough to be worn by all levels of runners in a variety of conditions.

ASICS® Track Shoes

ASICS® Track Shoes offer the track and field athlete a variety of choices for a number of different events. There are ASICS® Track Shoes for sprinting, running, jumping and javelin events. ASICS® Track Shoes are specifically designed and engineered for top-level competition and utilize a number of different technologies that benefit the athlete. Technology such as the MONO-SOCK® Fit system, helps lock the foot in place for superior responsiveness on the track. Eastbay is proud to carry a wide selection of ASICS® Track Shoes to aid you in your quest for excellence.

ASICS® Volleyball Shoes

Cover the court like no other with Eastbay's complete line of ASICS® volleyball shoes, volleyball kneepads and volleyball apparel. Volleyball shoes offer you innovative technologies that cater to the specific needs of the volleyball athlete. ASICS® volleyball kneepads are designed to give maximum cushioning with minimal weight and movement restriction. ASICS® Volleyball Clothing is stylish and geared toward high performance and comfort. Eastbay has a wide selection of Volleyball shoes, kneepads and apparel, so you can take your game to its highest level.

ASICS® Wrestling Shoes

ASICS® Wrestling Shoes are some of the most innovative and advanced shoes in the world. ASICS® Wrestling Shoes give you the traction, flexibility and comfort you are looking for whether you are a newcomer or an Olympian. ASICS® Wrestling Equipment, and Wrestling Clothing closely follow these same principals, giving you exactly what you need to continue to raise your level. Whether your looking for Wrestling Shoes, Wrestling Equipment or Wrestling Clothing, ASICS® offers you the technologies that have been demanded by the world's best. Eastbay is proud to offer you a wide selection of these gold medal products.