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Beginning as a Boston-based arch support company in the early 1900s, New Balance has grown to become a leading athletic products company. New Balance focuses on improved production methods at their manufacturing facilities so they can continue to produce shoes that meet the standards they've employed for more than 100 years.
The New Balance Love/Hate campaign is based on the relationship every runner has with running. Runners wage a constant battle between love and hate of their sport. Through purposeful innovation New Balance shoes will help tip that balance, helping you love running more.