Athlete Resource Center - LeBron | Eastbay

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Lebron James
Forward – Miami

Copywriter, J. Sisko | Photographer, C.Wild

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Talk about having a good year. Last season LeBron James picked up his third league MVP title, was named the Finals' Most Valuable Player, and he earned his first Championship ring. To top it all off, he was chosen to play on the Dream Team at the 2012 Summer Games.


"King James" has come a long way from his playing days at St. Vincent–St. Mary High School in Akron. Since the three-time "Mr. Basketball of Ohio" turned pro, he has been an eight-time All-Star, has earned eight All-League honors plus four All-Defensive honors, and was named Rookie of the Year.


When it comes to his shoes, LeBron says: "It's all about comfort, look (of course), and durability. I'm a guy who's running fast and jumping, taking a lot of contact, so my shoes have got to be able to absorb everything that's going on." He believes having an imput in the design of his signature Nike LeBron shoe is a "huge thing" because: "At the end of the day, I'm going to be the one wearing them."

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